Privacy policy
Last updated: October 30, 2026
This Privacy Policy describes how Pumped Ducks (" Pumped Ducks," " we," " us," or " our") collects, uses, and discloses your personal information when you visit pumpedducks.com (the " Site"), make a purchase, interact with us, or otherwise use our services (collectively, the " Services").
For purposes of this Privacy Policy, " you" and " your" mean you as a user of the Services, whether you are a customer, website visitor, or another individual whose information we collect.
Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge the practices described in this Privacy Policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.
When we make changes, we will post the revised Privacy Policy on the Site and update the "Last updated" date above. We may take additional steps where required by applicable law.
How We Collect and Use Your Personal Information
The personal information we collect depends on how you interact with Pumped Ducks and our Services.
We may use the information we collect to:
- Provide and operate the Services.
- Process and fulfill purchases.
- Communicate with you about your orders.
- Provide customer service.
- Manage returns, exchanges, cancellations, and refunds.
- Improve our products, website, and customer experience.
- Conduct analytics and understand how customers interact with our Site.
- Send marketing and promotional communications where permitted.
- Provide and measure advertising.
- Detect and prevent fraud, abuse, security incidents, and illegal activity.
- Comply with applicable legal obligations.
- Enforce our policies and protect our rights and the rights of others.
Personal Information We Collect
Information You Provide Directly to Us
Information you provide directly to us may include:
- Contact information, such as your name, email address, phone number, billing address, and shipping address.
- Order information, such as the products you purchase, your order history, shipping information, billing information, and payment confirmation.
- Account information, if customer accounts are available, such as account login information and account preferences.
- Shopping information, such as products you view, add to your cart, purchase, or otherwise interact with.
- Customer service information, including information you provide when contacting us regarding orders, products, returns, exchanges, or other questions.
- Marketing information, such as your email address or phone number if you choose to subscribe to marketing communications.
- User-generated content, such as product reviews, photos, comments, or other content you choose to submit where those features are available.
You may choose not to provide certain information, but doing so may prevent you from accessing certain features or completing a purchase.
Information We Collect Automatically
When you access or use the Site, we may automatically collect information about your device and activity (" Usage Data").
This may include:
- IP address.
- Browser type.
- Device type.
- Operating system.
- Network information.
- Pages viewed.
- Products viewed.
- Links clicked.
- Referring websites.
- Shopping cart activity.
- Approximate location derived from your IP address.
- Dates and times you interact with the Site.
- Information regarding how you navigate and use the Site.
We may collect this information through cookies, pixels, tags, web beacons, software development kits, and similar technologies.
Information We Receive From Third Parties
We may receive personal information from third parties that help us operate our business, including:
- Shopify, which provides the ecommerce infrastructure used to operate our Site.
- Payment processors, which process payments and may collect payment card, billing, and transaction information.
- Shipping and fulfillment providers, which receive information necessary to deliver your orders.
- Advertising and marketing platforms, which may help us measure advertising performance and show relevant advertisements.
- Analytics providers, which help us understand how visitors interact with the Site.
- Customer service, email, and communications providers, where applicable.
- Fraud prevention and security providers.
Third parties may process information according to their own privacy policies in addition to their agreements with us.
How We Use Your Personal Information
Providing Products and Services
We use personal information to:
- Process payments.
- Confirm and fulfill orders.
- Arrange shipping and delivery.
- Communicate order updates.
- Process returns, exchanges, cancellations, and refunds.
- Maintain customer accounts where available.
- Respond to customer service requests.
- Provide features available through the Site.
Marketing and Advertising
Where permitted by law, we may use personal information to send you promotional messages and advertise Pumped Ducks products.
We may also work with advertising platforms, including social media and digital advertising providers, to:
- Measure advertising performance.
- Understand whether advertisements result in purchases.
- Create advertising audiences.
- Display advertisements that may be more relevant to your interests.
- Retarget visitors who have previously interacted with our Site.
You can unsubscribe from promotional emails at any time using the unsubscribe link included in those emails.
Where applicable, you may also have rights relating to targeted advertising as described below.
Analytics and Site Improvement
We may use personal information and Usage Data to better understand:
- How visitors use our Site.
- Which products receive the most interest.
- How customers move through the checkout process.
- How our marketing performs.
- How we can improve the Site, products, Services, and customer experience.
Security and Fraud Prevention
We use personal information to identify, investigate, prevent, and respond to suspected:
- Fraud.
- Chargebacks.
- Account misuse.
- Unauthorized transactions.
- Security incidents.
- Illegal activity.
- Violations of our policies.
Communicating With You
We use your information to respond to questions, provide customer support, communicate regarding your purchases, and maintain our business relationship with you.
Text Messaging (SMS/MMS)
Information We Collect and How We Use It
If you choose to subscribe to Pumped Ducks text messages, we collect your mobile phone number, your SMS opt-in and consent status, and records of how and when you subscribed or unsubscribed. We may also collect messages you send to us and information about message delivery, link clicks, and interactions with our text messages.
We use this information to operate our text messaging program, maintain consent records, respond to requests, honor opt-outs, and measure and improve our messaging. With your express consent, we may send recurring promotional SMS/MMS messages, including product announcements, launch alerts, offers, and shopping cart reminders. Messages may be sent using automated technology. Providing a phone number for an order or subscribing to email does not, by itself, enroll you in marketing text messages.
Consent to receive marketing text messages is voluntary and is not a condition of purchasing. Message frequency varies. Message and data rates may apply.
Shopping Cart Reminders
Our Site uses cookies, pixels, and ecommerce integrations, including Shopify and Klaviyo, to record products added to your cart, checkout activity, and whether a purchase is completed. This information helps us identify an abandoned cart or checkout and determine when to send SMS cart reminders to people who have expressly opted in to receive them.
How We Share Mobile Information
We do not sell, rent, or share mobile phone numbers collected for our text messaging program, SMS opt-in data, or SMS consent status with third parties or affiliates for their own marketing or promotional purposes.
We may provide this information to service providers that help us operate and deliver our text messaging program, including Klaviyo, messaging platform providers, telecommunications carriers, and vendors supporting message delivery, consent management, and opt-out processing. They may use the information to provide those services on our behalf.
The general disclosures elsewhere in this Privacy Policy about advertising, marketing partners, audience creation, or the sale or sharing of personal information do not authorize sharing SMS opt-in data or consent status for purposes unrelated to providing our text messaging program.
Your Text Messaging Choices
You can unsubscribe from our text messaging program at any time by replying STOP to a message. After opting out, you may receive a final message confirming your unsubscribe request. For assistance, reply HELP or contact flock@pumpedducks.com.
Opting out of SMS does not automatically unsubscribe you from email, and opting out of email does not automatically unsubscribe you from SMS. We may keep consent and opt-out records as needed to honor your preferences and meet applicable recordkeeping obligations. Unsubscribing from SMS does not prevent us from sending necessary order or service communications through other permitted channels.
Cookies and Similar Technologies
Like many ecommerce websites, Pumped Ducks uses cookies and similar technologies.
Cookies may be used to:
- Keep the Site functioning properly.
- Remember your preferences.
- Maintain your shopping cart.
- Enable checkout functionality.
- Understand Site traffic and usage.
- Measure marketing performance.
- Help prevent fraud.
- Personalize advertising where permitted.
Because our store is powered by Shopify, some cookies are placed or managed by Shopify.
For additional information regarding Shopify's use of cookies, you may review Shopify's Cookie Policy.
Most browsers allow you to block, delete, or otherwise control cookies through your browser settings.
Blocking certain cookies may affect the functionality of the Site, including checkout, saved preferences, or other features.
How We Disclose Personal Information
SMS-related information is subject to the specific restrictions in “Text Messaging (SMS/MMS)” above, including the prohibition on sharing it for third-party or affiliate marketing.
We may disclose personal information when reasonably necessary to operate Pumped Ducks, including to:
- Shopify and other ecommerce infrastructure providers.
- Payment processors.
- Banks and financial institutions involved in processing transactions.
- Shipping carriers and fulfillment providers.
- Website hosting and technology providers.
- Analytics providers.
- Advertising and marketing partners.
- Customer service providers.
- Email and communications providers.
- Fraud prevention and security providers.
- Professional advisers such as accountants, lawyers, insurers, or consultants where appropriate.
We may also disclose personal information:
- At your direction or with your consent.
- When necessary to deliver products you purchase.
- In connection with a merger, acquisition, financing, sale of assets, reorganization, or similar business transaction.
- To comply with laws, regulations, legal processes, court orders, subpoenas, or government requests.
- To investigate fraud, security threats, illegal conduct, or violations of our agreements.
- To protect Pumped Ducks, our customers, our property, or the rights and safety of others.
Categories of Personal Information We May Disclose
Depending on how you use the Services, categories of information disclosed may include:
- Identifiers such as name, email address, phone number, IP address, and mailing address.
- Commercial information such as purchases, shopping activity, order information, and transaction history.
- Internet or electronic activity such as interactions with our Site.
- Approximate geolocation information derived from IP address.
- Customer service communications.
- Advertising and marketing-related information.
Recipients may include:
- Service providers.
- Payment processors.
- Fulfillment and shipping providers.
- Analytics providers.
- Advertising and marketing platforms.
- Technology providers.
- Professional advisers.
We do not use sensitive personal information for the purpose of inferring characteristics about you.
Targeted Advertising and Certain U.S. Privacy Laws
SMS opt-in data and SMS consent status are excluded from the advertising audience creation, sale, sharing, and targeted advertising practices described in this section.
Some U.S. state privacy laws use terms such as " sale," " sharing," or " targeted advertising" in ways that may include certain online advertising practices, even where no money is exchanged for personal information.
To the extent our use of advertising or analytics technologies constitutes a sale, sharing, or use of personal information for targeted advertising under applicable law, you may have the right to opt out.
The categories of information potentially involved may include:
- Identifiers.
- Commercial information.
- Internet or network activity.
- Information regarding interactions with the Site.
Recipients may include advertising and marketing partners.
Where required by applicable law, Pumped Ducks will provide mechanisms for exercising applicable opt-out rights.
We do not knowingly sell or share personal information of individuals under 16 years of age.
User-Generated Content
The Services may allow customers to submit reviews, photos, comments, or other content.
If you submit content to a public area of our Site, that content may become publicly available and may be seen by other users.
Please avoid posting information that you do not want publicly accessible.
We cannot control how third parties may use information that you voluntarily make public.
Third-Party Websites and Services
The Site may contain links to third-party websites, social media platforms, applications, or services.
We are not responsible for the privacy, security, accuracy, or content of third-party websites or services.
If you follow a link to a third-party website or interact with a third-party service, we encourage you to review that party's privacy policy.
Children's Privacy
Our Services are not directed to children under the age of 13.
We do not knowingly collect personal information from children under 13.
If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us at flock@pumpedducks.com so that we can review and, where appropriate, delete the information.
We do not knowingly sell or share the personal information of individuals under 16 years of age as those terms may be defined under applicable privacy laws.
Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no method of internet transmission, electronic storage, or information security is completely secure, and we cannot guarantee absolute security.
You are responsible for maintaining the confidentiality of any login credentials associated with your account.
If you believe your information or account has been compromised, please contact us.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.
The length of time information is retained may depend on factors including:
- Whether the information is needed to fulfill or support an order.
- Whether you maintain an account with us.
- Customer service needs.
- Fraud prevention.
- Tax, accounting, and financial recordkeeping requirements.
- Legal and regulatory obligations.
- Dispute resolution.
- Enforcement of our agreements and policies.
When personal information is no longer reasonably necessary, we may delete or anonymize it subject to applicable legal requirements.
Your Privacy Rights and Choices
Depending on where you live and applicable law, you may have certain rights regarding your personal information.
These rights may include:
- Right to Access or Know: You may have the right to request information regarding the personal information we maintain about you.
- Right to Delete: You may have the right to request deletion of certain personal information.
- Right to Correct: You may have the right to request correction of inaccurate personal information.
- Right to Data Portability: You may have the right to receive a copy of certain personal information in a portable format.
- Right to Opt Out of Certain Data Uses: You may have the right to opt out of activities considered a sale, sharing, or targeted advertising under applicable law.
- Right to Appeal: In certain jurisdictions, you may have the right to appeal our decision regarding a privacy request.
These rights are not absolute and may be subject to legal exceptions.
To exercise a privacy right, contact us at:
We may need to verify your identity before completing a request.
Where permitted by law, you may designate an authorized agent to submit a request on your behalf. We may require proof that the agent has authority to act for you and may require you to verify your identity directly.
We will not discriminate against you for exercising applicable privacy rights.
Marketing Communications
You may unsubscribe from promotional emails at any time by selecting the unsubscribe link contained in our marketing messages.
Even if you unsubscribe from promotional emails, we may still send transactional or service-related emails and other communications through permitted channels, such as:
- Order confirmations.
- Shipping notifications.
- Return or refund updates.
- Customer support communications.
- Important notices regarding your account or transactions.
Global Privacy Control
Where required by applicable law, if your browser sends a recognized opt-out preference signal such as Global Privacy Control ("GPC"), we may treat that signal as a request to opt out of certain activities involving the browser or device used to access the Site.
Complaints
If you have questions or concerns about how we handle personal information, please contact us at flock@pumpedducks.com.
Depending on where you live, you may also have the right to contact an applicable state or government privacy regulator.
International Processing
Pumped Ducks serves customers in the United States and other countries. Some of our service providers may process or store personal information outside the state or country where you live.
When personal information is processed outside your state or country, it may be subject to the laws of the jurisdiction in which it is processed.
Contact Us
If you have questions regarding this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, you can contact us at: flock@pumpedducks.com